Bradford Hospitals Charity is thrilled to unveil a significant milestone in its journey: a brand-new identity.
This re-brand represents the charity’s commitment to evolving with the changing healthcare landscape and ensuring that it continues to make a meaningful impact on the lives of patients, families, and our healthcare professionals in Bradford and beyond.
The decision to re-brand comes after careful reflection on our mission, values, and the evolving needs of the healthcare sector. The future strategy is growth, bringing in professional and dedicated fundraising staff, enabling it to increase income to increase its projects in the future.
Charity Director, Sharon Milner, said:
Over the years, we have witnessed remarkable medical care advancements, patient expectations changes, and the emergence of new technologies. In response to these shifts, we felt it was time to refresh our brand to better align with our vision and mission for the future.
Our new brand was made possible due to an NHS Charities Together (CT) development grant awarded to Bradford Hospitals Charity. The NHS CT grant has enabled us to strengthen and modernise our work. For example, our new website will help us work more effectively with our present and future donors.
Key elements of the re-branding initiative
Modernised logo and visual identity: our new logo embodies a modern and dynamic spirit, combining authenticity and professionalism. It symbolises our commitment to improving healthcare outcomes while embracing the future.
Updated mission and values: we have refined our mission to reflect our dedication to advancing patient-centred care and our willingness to support staff and enhance healthcare services and environments where possible.
Enhanced communication: our re-brand will enable us to communicate more effectively with our supporters, partners, and the community. We will continue to share stories of hope, progress, and the impact of our work more engagingly and professionally.
Expansion of our area of work: as part of our commitment to growth, we plan to expand our team to enable us to deliver more initiatives to address emerging healthcare needs in Bradford and the surrounding areas.
Sharon added:
We are excited to embark on this journey with our supporters, partners, and the Bradford community.
The re-branding process has been a collaborative effort, and we are immensely grateful to our dedicated staff, who have supported us throughout this transformation. As we look ahead, Bradford Hospitals Charity remains steadfast in our mission to make a positive difference in healthcare. We are confident that our rebrand will empower us to do even more for our community, patients, and staff.
If you have any media questions or need more information about the charity’s re-branding initiative, please contact Sharon Milner at sharonmilner@bthft.nhs.uk or 07831 437232.
About Bradford Hospitals Charity: Bradford Hospitals Charity is a leading healthcare charity dedicated to enhancing patient care and supporting healthcare innovation in Bradford. Our mission is to make a lasting impact on the wellbeing of our community by raising funds and collaborating with healthcare partners to advance healthcare excellence.